How to Improve your Site’s Ranking

1. Publishing Original, Relevant Content

The search engine ranking of your site is dependent on high-quality, reliable content. This is particularly true for SEO marketing. The authority of your website will grow and your relevancy can be enhanced by writing content that is specifically tailored to your target audience. You can enhance your writing skills for web-based use to become an expert on the subject which you write about.


For every page of content that is authoritative on your website, determine and then target a specific keyword. Consider what your potential reader will find the site by using search terms like:

  • online masters in engineering management
  • What is biomedical engineering?
  • Title IX Education Resources
  • The northern lights are photographed
  • How do I make an application to a scholarship
  • What is the FAFSA deadline?
  • What’s the distinction between engineering technology and engineering?

Multiple keyword phrases

A web page cannot get ranking on search engines for several keywords unless they are identical. A page may be ranked for two keywords “biomedical engineering positions” and “biomedical engineering careers”. It’s impossible to achieve rankings on the same page for “student matters” and “dean of students” as well as “gender discrimination” or “violence reporting process” on one page.

You’ll require an individual page that ranks for each phrase you want to rank for.

Placing Keywords

Ask these questions after you’ve selected your keyword phrase to be used on a webpage:

  1. Can I include a part or all of the keywords in my URL?
  2. Do I need to incorporate a keyword phrase into the title of the page, or just a part?
  3. Can I include a part from the word phrase headers of pages and subheadings, or all of them?

These questions will assist you in ranking better in search engines. But, being natural and user-friendly are crucial. It is not a good idea to have the terms “engineering” appear three times within your URL. Neither do you want your phrase Northern Lights repeated within the title of your page or under any other heading. SEO isn’t as important as usability and readability.


The content you write has the most impact on the search engine ranking. It is important to repeat the keyword phrase at least three times throughout the page. This is usually done once or twice in the beginning paragraphs and closing paragraphs. It is also recommended to repeat the phrase at least four times in your content. Be credible. Link to reliable sources and further information, both on your website as well as to other relevant websites.

Bold, italics, and italics, bold and heading tags (especially bold, italics and heading tags (especially H1) are all great alternatives to draw attention to key words. But be careful not to go overboard. Your style of writing and the language you use should be flow naturally. Don’t sacrifice your writing to achieve SEO. SEO is not about creating pages that are optimized for websites. In order to help identify new opportunities for content, you should learn more about SEO Marketing.

2. Keep your content current

You might have noticed that we’re enthusiastic about information. Search engines are as well. The most reliable indicator of an internet site’s relevancy is frequently up-to-date content. Make sure to maintain your site’s content. You can check your content according to a defined timetable and then make any needed changes.


Your search engine ranking are enhanced by adding material that is rich in keywords to your newsblog for departmental use. Blog posts could be as brief as one-page posts on subjects you’re fascinated by. If it helps the user then you should link to to related CMS webpages and blogs, if you have more details.

3. Metadata

Every page should have an empty space between tags to allow the user to include metadata. This data can be used to provide information about the contents that the site contains. The information will be present in the event that your CMS site was created by the UMC web team. It is essential that you check and revise the metadata of your site as it develops.

Metadata Title

title metadata determines the title of your page that are displayed at the top of the page and the headlines on search outcomes. It is the most crucial metadata that your site can have.

Web team members have developed an automated system that creates the meta title of every page on CMS websites. It is built on the page’s title. This highlights the importance of titles for pages with a good writing style and contain key phrases.

Description Metadata

Description metadata is the written description that a search engine may use when generating a page search result. It’s your site’s window display. It is a concise and appealing description of what it has, to draw people’s attention to your site. Meta descriptions must consist of at minimum two sentences. While search engines may not be able to use your meta description on a regular basis it is essential to offer them an possibility.

Keyword Metadata

Keyword meta is not used to determine the ranking of search engines. It’s an excellent idea to be aware of the keywords you are using so that you can include them in your metadata for keywords. A wide range of words is an excellent option. It is recommended restrict it to three to seven words and each phrase should be between 1 and 4 phrases. Computer science degrees are an excellent illustration.

4. Link-worthy sites are encouraged

An online site that’s authoritative, informative and impartial and assists visitors discover more information about the subject is most likely to be a magnet for links from other websites. This will improve the effectiveness of search engines.

Include relevant links to your content to boost credibility and authority. In lieu of “click here” links to your website it is possible to add the name of the destination. “Click Here” doesn’t have any value for search engines beyond the URL and “Michigan Technology Enterprise Program” with its high volume of keywords, can boost the search engine ranking and the ranking of the page that you link to. Utilize specific links to link keywords. This will not only boost search engine SEO , but will also benefit your readers, including those with disabilities or use screen readers.

5. Use alt tags

Utilize alt tags in order to define your video or image or other media. These tags enable search engines to locate your site. This is particularly important for screen readers as well as text-only users.

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